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1. Market Position of Health Food in Japan
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3
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A. Market Trends from FY2008 to FY2009
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5
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B. Market Trends by Distribution Channel
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6
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C. Current Topics
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10
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D. Market Outlook
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13
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A. Ingredient Trends
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14
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B. Trends by Health Effect and Benefit
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16
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C. Pricing Trends
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18
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A. Beauty and Anti-aging Market
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20
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B. Middle-aged and Elderly Market
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26
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A. Market Overview
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30
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B. Market Size
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31
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C. Market Size by Health Benefit
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32
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D. Sales Channels
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35
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E. Product Trends
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37
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F. Product Trends by Health Benefit
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40
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A. Start of Consumer Affairs Agency and Committee
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48
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B. Amendment of Specified Commercial Transactions Act and Installment Sales Act
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50
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A. Door-to-door Sales
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57
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B. Catalog Sales
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58
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A. Overall Trends
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59
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B. Department Stores
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60
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C. Health Food Specialty Stores
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60
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D. Pharmaceutical Route
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61
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E. Convenience Stores and Mass Retailers
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62
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3. Other Routes
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65
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1. Company Ranking of Health Food Sales
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71
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Amway
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77
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FLP Japan
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79
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HappyFamily
|
81
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Herbalife
|
83
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Japan Royal Jelly
|
85
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Miki Corporation
|
87
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Naturally Plus
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89
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NaturCare
|
91
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Neways
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93
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Nikken Sohonsha
|
95
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Nu Skin
|
97
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Oppen Cosmetics
|
99
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Pola Cosmetics
|
101
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Shaklee
|
103
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Tahitian Noni
|
105
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World Service
|
107
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AFC (AMS Life Science group)
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111
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DHC
|
113
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Fancl
|
115
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Kobayashi Pharmaceutical
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117
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Kyowa
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119
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Kyowa Hakko Bio
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121
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Morishita Jintan
|
123
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Nippi Collagen
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125
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Unitika
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127
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Ajinomoto
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131
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Asahi Food & Healthcare
|
133
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DIC Lifetec
|
135
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Ensuiko Sugar Refining
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137
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House Foods
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139
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Iwatani Sangyo
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141
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Japan Pharmaceutical Development
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143
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J-Oil Mills
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145
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Kracie Seiyaku
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147
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Lotte Health Products
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149
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Meiji Seika
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151
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Metabolic
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153
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Million
|
155
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Morinaga
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157
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Natural Group Honsha
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159
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Nippon Daily Health
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161
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Orihiro
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163
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Otsuka Pharmaceutical
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165
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Reishi Sogo Kenkyusho
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167
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Rohto Pharmaceutical
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169
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Shiseido
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171
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Showa Sangyo
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173
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SSI
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175
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Taisho Pharmaceutical
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176
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Yakult Health Foods
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178
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Yamamoto Kanpo Seiyaku
|
180
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Sokensha
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185
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Tampei Nakata
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187
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API
|
191
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Kenko Corporation
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193
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Koyo Mercantile
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195
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Maruha Nichiro
|
197
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Morikawa Kenkodo
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199
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NOF
|
201
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Shin Nippon Yakugyo
|
203
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Snow Brand Milk Products
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205
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Tama Biochemical
|
207
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Tradepia
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208
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Agaricus Blazei
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213
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Alfalfa
|
215
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Alpha-lipoic Acid
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217
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Astaxanthin
|
219
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Beta-carotene and Vitamin A
|
221
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Blueberry
|
223
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Calcium
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225
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Chinese Ginseng (Denshichi)
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227
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Chitin and Chitosan
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229
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Chlorella
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231
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Chondroitin Sulfate
|
233
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Citrulline
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235
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Coenzyme Q10
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237
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Collagen
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239
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Cranberry
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241
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Curcuma (Ukon)
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242
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DHA and EPA
|
244
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Dietary Fiber (Food Fiber)
|
246
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Eleutherococcus and Siberian Ginseng (Ezoukogi)
|
248
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Enzyme
|
250
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Ginkgo Biloba (Ichoha)
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252
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Glucosamine
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254
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Green Juice (Aojiru)
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256
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Green Tea Extract Processed Foods
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258
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Herbs
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260
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Aloe
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262
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Garlic
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262
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Perilla (Shiso)
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263
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Echinacea
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264
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St. John’s Wort
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264
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Valerian
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265
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Hercampure
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265
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Camu Camu
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265
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Cat’s Claw
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266
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Kothala Himbutu
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266
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Hericium Erinaceous (Yamabushitake Mushroom)
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268
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Hyaluronic Acid
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270
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Japanese Plum (Ume/Bainiku) Extract
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272
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Korean Ginseng
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274
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Lactobacillus
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276
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L-carnitine
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278
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Lecithin
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280
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Maca
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282
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Maitake Mushroom
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284
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Melatonin
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286
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Multivitamins
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287
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Nucleic Acid
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290
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Oligosaccharide
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292
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Oyster Meat Extract
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294
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Phellinus Linteus (Meshimakobu)
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296
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Propolis
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298
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Protein
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300
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Prunes
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302
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Reishi Mushroom
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304
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Royal Jelly
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306
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Shiitake Mushroom Processed Foods
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308
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Soft-shell Turtle (Suppon) Extract
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310
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Soybean Isoflavone
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312
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Spirulina
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314
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Cordyceps (Tochukaso)
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316
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Vitamin B Complex Group
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318
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Vitamin C
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320
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Vitamin E and Wheat Germ
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322
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Yeast Foods
|
324
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|
326
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Gymnema Sylvestre
|
327
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Garcinia Cambogia
|
327
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Chitosan
|
328
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Capsaicin
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328
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Citrus Aurantium
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328
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Coleus Forskohlii
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329
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Fucus (Bladderwrack)
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329
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Conjugated Linoleic Acid (CLA)
|
329
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Dietary Fiber
|
330
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Weight Loss Sweetener
|
330
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Melilot
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330
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Ayurveda (Guggul, Salacia)
|
331
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Creatine
|
331
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Pueraria (Kwao Keur)
|
332
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Detoxication (Alpha-lipoic Acid, etc.)
|
332
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